The One App Every Shopify Seller Should Use

There are tons of apps you can add to make your Shopify store look better, run faster, and do more. But not every app makes a real difference. The right one can help you turn more visitors into buyers, speed up checkout, or save you time by doing boring tasks for you.

If I had to pick just one must-have app for any Shopify seller, it’d be a product review app.

Why? Because people trust people. No matter how pretty your product photos are or how convincing your descriptions might be, most shoppers still want to hear what other buyers have to say.

• A product review app is one of the most effective tools for boosting trust and conversions on Shopify.

• Loox stands out by collecting photo reviews that feel more authentic and persuasive to shoppers.

• Visual reviews help customers connect emotionally with your product and improve buying confidence.

• Loox’s features like automated review requests and AliExpress import make it easy to gather impactful social proof.

• To get the most out of Loox, showcase reviews in key areas and respond thoughtfully to all feedback.

A product review app collects, displays, and manages customer feedback right on your product pages. It lets shoppers see real, unfiltered opinions before clicking “Add to Cart.” That tiny section of stars and comments? It does more heavy lifting than most sellers realize.

A Spiegel Research Center study revealed that displaying reviews can increase conversion rates by up to 270%, especially for lesser-known brands.

Think about it this way: shopping online is kind of like buying a mystery box. You can’t touch it, try it, or see it in person. But reviews are like peeking into someone else’s unboxing video. They give shoppers a sense of what to expect.

That’s why apps like Judge.me, Loox, and Yotpo are so popular among sellers. Even lesser-known ones like Rivyo or Opinew are quietly helping stores build trust and boost sales.

Top sellers on Shopify will tell you the same thing. In one of his articles, Ezra Firestone, founder and CEO of SmartMarketer.com, discusses the power of customer testimonials in advertising, emphasizing that “when it comes to reaching new customers, there’s nothing as powerful as social proof.”

And he’s right. Reviews help shoppers feel more confident and also boost your credibility with Google, especially since many review apps support SEO-rich snippets.

So if you’re trying to figure out which app will actually move the needle in your business, don’t overthink it. Start with a review app. It’s simple, effective, and proven to work.

Which product review app do you recommend?

If you’re new to Shopify, or if you’ve been selling for a while and things just aren’t clicking, here’s my honest answer: I recommend Loox. Every time.

Loox helps bring your products to life by collecting photo reviews, not just plain text. Shoppers trust visual evidence, and authentic customer photos are the most persuasive form of social proof. Reviews with photos feel personal, relatable, and reassuring, especially when someone’s still on the fence about buying.

What really makes Loox different is how visual and user-friendly it is. Most apps give you reviews in plain lists, but Loox creates a kind of photo gallery that feels more like social media. It also sends out automated review requests and even encourages customers to upload pictures in exchange for a discount. You get more engaging content while giving shoppers a reason to come back.

If you’re dropshipping, Loox is even more of a lifesaver. It lets you import photo reviews from AliExpress with just one click, which makes your store look established, even if you just launched last week.

Here’s a quick comparison to show how Loox stacks up against other big-name review apps:

Loox works especially well for stores selling products people like to show off. Things like fashion, tech gadgets, beauty products, or home decor. Those glowing, real-life photos from past customers add a level of credibility you just can’t fake.

One of my clients had solid traffic from TikTok but couldn’t figure out why sales were slow. They tried switching to Loox, added photo reviews, and within three weeks, their conversion rate doubled from 1.8% to 3.6%. What changed? Shoppers finally had something real to connect with.

So if you’re looking for one app that can actually help you turn browsers into buyers, start with Loox. It gives people what they’re really looking for: honest proof that your product delivers.

I’m not saying all this to plug Loox. I’m not getting paid to say any of this. This is just my honest take after watching how the Shopify stores I’ve built over the years actually perform. And honestly, when you see some of the biggest names in ecommerce using it too, that pretty much tells you it’s doing something right.

How can you get the most of Loox?

Truth is, some sellers don’t see results with Loox, not because it doesn’t work, but because they’re skipping a few important steps. The app can do a lot, but if you’re not using it the right way, it’s kind of like having a Ferrari and never leaving the driveway.

Some sellers set it up once, forget about it, and then wonder why they’re not getting many reviews or seeing any lift in conversions. Others only collect text reviews or skip asking for feedback altogether. That’s like running a party but forgetting to send the invites.

To really get the most out of Loox, you’ve got to be intentional.

First, set up automated review request emails that go out a few days after delivery. Don’t just rely on the default message. Personalize it a little. Make it sound human. Ask nicely. Maybe throw in a small discount for their next order if they upload a photo. Loox has this feature built in, and it works like a charm.

Next, showcase those reviews in the right spots. Don’t just keep them buried on the product page. Add them to your homepage, your cart page, or even as part of your abandoned cart emails. When people are on the fence, seeing happy customers right before checkout can be that final push they need.

Now, let’s talk about tricky feedback because, yes, bad reviews happen, even to the best sellers. The key is to respond, not react. If someone leaves a negative review, don’t ignore it. Reply politely, thank them for their feedback, and try to fix the issue.

Future buyers read those responses, and how you handle a bad review can actually earn you trust.

Want to prevent bad reviews in the first place? Set clear expectations. Be super honest in your product descriptions. Show the real size, color, and fit. Add user-generated photos that show your product from different angles and in everyday use.

And make your shipping and return policies easy to find and understand. Most complaints come from confusion, not bad products.

One pro tip: if a customer reaches out with a complaint before leaving a review, jump on it fast. Often, if you handle their issue well, they’ll end up leaving you a great review instead. Loox gives you tools to manage this kind of feedback, so use them to your advantage.

At the end of the day, Loox works best when you work with it. Think of it as your behind-the-scenes salesperson—quietly building trust, showing proof, and helping visitors feel confident about buying from you. But like any good tool, it delivers the best results when you actually put it to work.