B2C vs B2B: What’s the Difference and Why It Matters in 2025
B2C stands for Business-to-Consumer. B2B stands for Business-to-Business. That might sound simple, but the difference goes far deeper than who you’re selling to. It affects your entire strategy—how you price, advertise, build relationships, and close sales. Why does this matter so much in 2025? Because the playing field is shifting fast. Customers—whether they’re individuals or […]










